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Words about words, brands, names and naming, and the creative process.

#sparkchamber 042427 Greg Kight

Still basking in the warm, green glow of Earth Day, today’s #sparkchamber brings us Greg Kight, an environmentalist and licensed California Architect who specializes in green building practices. For the past nine years, Greg has been a Director of Sustainability for a 70,000-person firm. He is currently engrossed in his own 'deep energy retrofit' retreat to meet LEED for Homes Platinum Rating and achieve net zero design. Read more about that magical project at Joshuatreedreamincubator.com

1.] Where do ideas come from?
Dreams, travels, art, conversations.

2.] What is the itch you are scratching?
Creating dream incubators and deprivation chambers in the high desert.

3.] Early bird or night owl, tortoise or hare?
Early Bird/Tortoise; Mornings are quiet with less distractions and energies can be focused.

4.] How do you know when you are done?
In the space of building, there isn't a thing as being done. The process sometimes becomes more important than the final product. There is always improvement possible, technologically and aesthetically.