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Brandish

Words about words, brands, names and naming, and the creative process.

#sparkchamber 111218 — Guillaume Wolf

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Pure creative energy fills the #sparkchamber today, embodied in the form of Guillaume Wolf. Born in Africa, raised in France, Wolf worked for two decades as an Art Director in music, fashion, and culture in Europe and the U.S. before becoming a teacher at ArtCenter College of Design, in Pasadena, CA. With a teaching style that is direct, humorous, and sometimes poignant, Prof. G challenges students to step beyond their comfort zones to the next level, both in life and in their careers.

His deep passion for positive change through creativity informs his mission to empower creative individuals to achieve their dreams and make a difference in the world. His TEDx presentation How to Create the Future is a deep journey into the transformative power of creativity. [“Creativity is the force that spins upon itself to help us make the impossible possible.”]

Prof. G is the author of three creativity concept books, You Are a Circle — a stunning visual poem where the reader is invited [and challenged] on a journey to explore their creativity — You Are a Message — an exploration of the creative-business side for the new breed of creative entrepreneurs — and You Are a Dream — designed as a mini-workshop, and packed with exercises, this book is an introduction to the Creative Dreaming Method.

 Check out his website, or follow his daily adventures on Instagram.        

 1.] Where do ideas come from?

Good ideas come from the creative process itself: All you have is your process. Great ideas come from the friction with reality.

2.] What is the itch you are scratching?

I’m on a mission to help creatives dream big dreams and make them real.

3.] Early bird or night owl, tortoise or hare?

The How is not really important for me. The question is “Why?” Why do I work? Why do I want to create this project? Once I’m clear on the Why — I’ll find the How. 

4.] How do you know when you are done?

You’re never “done.” But you have to show your work at some point — even if it’s not “perfect” because perfection doesn’t exist.