brandish background3.jpg


Words about words, brands, names and naming, and the creative process.

#sparkchamber 041017 Rick Suter

Baseball is back, and we have a little MLB-adjacent in the #sparkchamber today. Meet Rick Suter. Rick is a writer — sports, humor, film, pop culture, whatever — a T.V. guy, and an author. He loves to eat sandwiches. Originally meant to be pitching in the MLB, Rick has ridden the unknown waves of life to a creative fun-hut known as Los Angeles, where he spends most of his time creating things (he hopes!!) people will like — when he is not stuck in traffic, of course. He is @rick_suter on Twitter, his website is ricksuter.com; And this book! You gotta love this book: https://www.amazon.com/Lauras-Change-mind-boggling-tailspin-wardrobe-ebook/dp/B01N19C1TO/ref=sr_1_4?ie=UTF8&qid=1486687199&sr=8-4&keywords=laura%27s+change

1.] Where do ideas come from?
Ideas come from that unique crawlspace in the brain that is fueled by afternoon naps and 2:00 a.m. light-bulb moments, that is sometimes clouded with getting the taxes completed and making the yellow light, that is perpetually surrounded by procrastination and dedication, fame and reality, good chocolate and better sex ... and so many letters and phrases you'd think it was a never-ending game of Wheel of Fortune.

2.] What is the itch you are scratching?
I've been scratching at Fame for so long that the "f" and the "a" rubbed off and now it's just "Me.”

3.] Early bird or night owl, tortoise or hare?
I'm more like a tortoise with good hair, who is friends with both the owl and the early bird. In today's world, there is no time like "that" time. And, as you'd expect, "that" time always happens when you least expect it. But you do what you have to do ... In terms of my writing and creative moments, I've jotted down a few lines before the sun comes up, and I've hit “publish" at 3:00 a.m. I've definitely written over 50 blogs — while working at a day job that has nothing to do with that blog.

4.] How do you know when you are done?
When my mom calls (or texts) me and says, "No more edits.”