The Fussfactory Sweep format uses a targeted brainstorm approach to cover a wide spread of potentially relevant territories in a short period of time. The focus is on creative generation within the defined strategic guardrails. The deliverable contains a greater total number of names, including iterations on themes, leaving the refined selection process to the client. The naming candidates are un-vetted — no preliminary trademark search, Google search, or URL/Social Media names checks — and presented in groups by primary messaging.
The Full format is our "standard" deliverable, offering a more substantial selection process by Fussfactory. In order to effectively make selection decisions, there is a more rigorous strategic alignment phase at kick-off, with a possibility of follow-up questions during creative generation. Lookups are included.
We select our top picks, and those "selects" are presented via GoTo Meeting. We deliver two PDFS after the presentation: the Selects deck, and a long-list of the remaining candidates, sorted by messaging. A Repull is included if necessary.
Our Plus deliverable
A Repull is