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Brandish

Words about words, brands, names and naming, and the creative process.

#sparkchamber 012224 — Awards Season!

Film, television, acting, directing, producing, writing, song and dance … #sparkchamber loves it all! And with awards season in full swing — most of the nominations in but Oscar nominations will be revealed tomorrow! — it’s time to get serious about what to wear on the red carpet! May we suggest a little something from MichNat Fashion headed by #sparkchamber alumna Funmi Odeniyi. Enjoy a bit of Funmi’s story and her thoughts on the creative process, originally posted on July 11, 2022.

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 Bold and brilliant graces #sparkchamber today as we welcome fashion designer Funmi Odeniyi, the Creative Director of MichNat Fashion in Halifax, Nova Scotia. Born and raised in Nigeria, Funmi always had a passion for fashion, “I started making pieces when I was little, about ten.” But pursuing fashion as a career wasn’t immediately in the cards, “My parents wanted me to be something else. So I studied accounting, and became an accountant, and started working in the banking industry back home.”

Five years ago, she and her husband migrated to Canada. A short time later, while on maternity leave with her fourth child, she started making clothing again, sparking her to consider a refocus — “We are starting a new life, so why not just start all over?” With a mission of adding color and uniqueness to an otherwise bland industry, Funmi founded her business in 2020 — in the middle of the pandemic — and has never looked back. MichNat Fashion — the name inspired by the names of her children — crafts stunning, versatile, vibrant statement pieces in a contemporary western style, but infused with a touch of Afro-flair. “The good thing about what I do, some people want to look outstanding, look different from what we’d regularly see at the store. So yeah, I make their dream come true.” 

1.] Where do ideas come from?

I am mostly inspired by trends, diversity and inclusion. This is why my focus is on Afrocentric clothing that are unique, versatile and stylish.

2.] What is the itch you are scratching?

My passion for fashion and trends are my motivation.

3.] Early bird or night owl? Tortoise or hare?

As a mum with four young kids, staying up late or waking up at midnight works great for me. I still work all day but midnights are great, I do my pattern cutting during the day and focus on sewing at night. I also try to do most of the administrative bits like social media management, shipping etc., during the day.

4.] How do you know when you are done?

When my clients send me feedback about their order, I know the story is complete and I have been able to impact someone’s fashion world.