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Words about words, brands, names and naming, and the creative process.

#sparkchamber 122517 — Danita Dubinsky Aziza

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Today happens to be Christmas, but whatever you may celebrate, the underlying message is really about spending time with family and friends, feeling gratitude for what we have, sharing with those in need, and spreading love and light to all. We wish you the brightest, the warmest, the sweetest, the merriest holiday time.

And in the true spirit of the season, this week’s #sparkchamber is dazzled by Danita Dubinsky Aziza — wife, mother, daughter, sister, author, caregiver, volunteer, and dreamer of many things. A keen mind and huge heart allow this wife and mother of three children to switch gears seamlessly and adapt to new environments with incredible ease.  

A marketing maven who is as comfortable in the health-and-wellness realm as she is in the tech sector, Danita also lends her expertise and energies to various non-profits, and serves on numerous boards and committees. 

A Master of Arts in Political Science provides the backdrop for systems thinking, balanced by a Bachelor in Education which allows her to serve up complex ideas in easily digestible forms. 

Danita’s most recent creative endeavor took the form of a book, Finding Home, A Journey of Life Lessons in the Land of Israel, detailing the adventures of moving her entire family from Winnipeg to Israel, and back again. Learn more at her website

1.] Where do ideas come from?

Ideas come to me best when I am out in the fresh air walking my dogs and letting my mind wander from one random thought to another. 

2.] What is the itch you are scratching?

I love anything to deal with health and figuring out how people can feel better. I dream about coming up with an inexpensive, easily produced, natural, and accessible product without side effects to help seniors feel better and live a more quality-filled life.

3.] Early bird or night owl, tortoise or hare?

I aspire to be both an early bird and a night owl. I appreciate the stillness and sense of calm that both offer.

4.] How do you know when you are done?

I NEVER want to be done. I desire to keep learning, growing, and enriching my life, and hopefully the lives of others, until my very last breath.