s quinn fussfactory science of forming perception, establishing value, manipulating deisre setting unachievable notions of beauty success and happiness funnels identity and erodes contentment existential taoism all one thing not the same thing reconnect plug us back into the bigger deeper richer whole joggle us loose from mass perception reflection dimension incongruity wordplay lack of focus randomness repitiion and sheer volume of image find self just be that moment in the universe